Newbound – A Smarter Way to Manage Customer Conversations
Newbound is a technology company specializing in omnichannel communication solutions for enterprise contact centers. Their platform enables businesses to manage calls and respond to messages from channels like WhatsApp through a unified, user-friendly interface. Built in the Dominican Republic, Newbound is one of the few regional providers offering a fully integrated solution for customer communication and support.
Bringing a Comprehensive Platform to Life
From the beginning, we understood that Newbound wasn’t just offering a piece of software—it was offering a better way for companies to manage conversations. Our challenge was to bring that value forward through a brand identity that reflected both its technological strength and service-minded approach.
We began by evolving its visual identity, taking the brand’s existing gradient and pushing it further to express energy and dynamism. We then applied this new design direction to the login page of its platform, its social media design system, and various promotional materials, including POP assets. Every touchpoint was carefully aligned to reinforce recognition and create a unified presence across both digital and physical channels.
Turning Features Into Value-Driven Messaging
We produced branded presentations tailored for different business audiences, helping Newbound communicate its benefits clearly and effectively. By simplifying technical language and translating product features into business value, we helped ensure the brand could speak confidently to both decision-makers and operators alike.
The result is a brand experience that feels consistent, modern, and ready to scale—one that positions Newbound not just as a tech provider, but as a strategic partner for companies looking to optimize how they communicate.
“They helped us turn a complex platform into a brand that speaks with clarity and purpose. We now stand out—not just as a tech provider, but as a strategic partner.”
ruben miranda
Chief Technology Officer, Newbound
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