From Recognition to Reassurance: A Visual Approach

‍The brand already had a distinctive logo and a color palette that conveyed professionalism, trust, and reassurance—perfectly aligned with its reputation as a reliable workshop. Building on that foundation, we developed a consistent visual framework and brand tone for social media, focused on strengthening its presence and credibility. We retained the brand’s original colors to strengthen recognition and maintain consistency across its digital presence.

‍A Website Built to Connect and Convert

‍We designed a purpose-driven website to deliver a strong and trustworthy first impression. That’s why we placed the brand’s new tagline, “Tu Taller de Confianza” (“Your Trusted Body Shop”), front and center—immediately reinforcing its reliability and positioning Hunter Paint as the preferred body shop for vehicle owners.

We prioritized content clarity and simplicity to ensure visitors could quickly find the information most relevant to them. We highlighted Hunter Paint’s core services and its affiliations with insurance providers—reinforcing its ability to serve a wide range of customer needs. We also included business hours and contact details to make it easy for users to reach out or visit.

‍Evolving the Brand, Visually and Strategically

‍We also refreshed Hunter Paint’s corporate identity, extending the updated brand across physical touchpoints like uniforms, promotional materials, and large-format signage. Our goal was to position Hunter Paint not just as a repair shop, but as a trusted partner in helping customers restore their vehicles to look and feel as good as new.