Reimagining a Brand That Connects
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We led a full-scale rebrand, starting with a refreshed logo designed to better express the company’s services and identity. From there, we developed a bold and modern visual system, introducing a vibrant color palette of primaries and secondaries—meant to reflect the brand’s energy, modernity, and its strong connection to the world of online shopping.

This new identity laid the foundation for a fresh digital presence in an industry we found to be visually oversaturated. We focused on humanizing the brand, making sure every customer felt the presence of a committed team behind every delivery. That idea inspired the new tagline we created: Hola! Courier, Transportando Sonrisas.

Meaning “Delivering Smiles” in Spanish, the phrase goes beyond logistics. It expresses the brand’s mission to turn every delivery into a positive experience—built on service, care, and meaningful connection.

A Website Designed for Simplicity and Flow

‍As an online-first business, Hola!’s website needed to reflect the same ease and clarity that defines their service. We created a user-friendly, intuitive interface designed to help customers get what they need in just a few clicks—with fast access to key information and helpful resources.

‍Extending the Brand Beyond the Screen

‍We took the rebrand beyond digital touchpoints and into the physical world. Vehicle wraps, office signage, package lockers, uniforms, and promotional items—each piece was infused with the brand’s bold visual language. Every detail was crafted with purpose, helping Hola! Courier stand out from the competition and build lasting emotional connections with its customers.